Gregory Jewelers
1 East 6th Street
Mountain Home, AR 72653
9:00 - 5:30 Monday - Friday
9:00 - 4:00 Saturday
Gregory Jewelers is proud to carry Effy Jewelry — a bold, iconic American fine jewelry brand celebrated worldwide for its extraordinary use of color, vibrant gemstones, and one-of-a-kind designs. If you are looking for fine jewelry that makes a statement, Effy is unlike anything else you will find in the Twin Lakes area.
Founded in 1979 by Fatollah "Effy" Hematian, the Effy brand is a remarkable American success story. Hematian emigrated from Iran with his wife and son, arriving in New York City with a vision and an unshakeable passion for jewelry design. With a background in electrical engineering — a discipline that sharpened his eye for precision and detail — he began selling pieces from a suitcase on the streets of New York. That humble beginning blossomed into one of the most recognized fine jewelry brands in the United States.
What began as a one-man operation grew into a thriving family business, eventually expanding to include Hematian's three sons and a manufacturing operation based proudly in the United States. Effy is deeply committed to keeping the majority of its manufacturing in the U.S., ensuring the highest possible level of craftsmanship, quality control, and community investment. By the time of his passing in 2023 at age 79, Effy Hematian had built a jewelry legacy recognized from the Caribbean to Alaska, and at fine retailers around the globe.
Effy Hematian was widely known in the jewelry world as "the king of color." His collections are defined by breathtaking, hand-selected colored gemstones — sapphires, emeralds, rubies, topaz, morganite, tanzanite, and more — set in 14- and 18-karat gold with meticulous attention to detail. Each year, Effy incorporates more than 150,000 carats of precious gemstones across its collections, with every piece handcrafted and infused with the brand's signature adventurous spirit.
Effy uses the lost wax process for many of its pieces — an ancient and exacting technique that ensures each jewel is rendered with exceptional precision and artistry. The result is fine jewelry that is as enduring as it is beautiful.
At the heart of Effy's identity is the panther — Hematian's lifelong muse and the inspiration behind the brand's iconic Signature Collection. The panther represents beauty, power, grace, and the courage to stand apart. These are qualities Hematian saw in the women who wore his jewelry, and they are woven into every piece that bears the Effy name. The Signature Collection features stunning panther-inspired designs in white, yellow, and rose gold, accented with diamonds, emeralds, and tsavorite.
Effy offers a wide range of collections to suit every taste and occasion. The vibrant Watercolor Collection features a kaleidoscope of multi-colored sapphires and diamonds for those who love bold, artistic expression. The D'Oro Collection showcases sculptural gold designs with a modern, architectural sensibility. The nature-inspired Seaside and Safari collections bring the beauty of the natural world to life in fine jewelry form — from starfish and anchors to flamingoes and owls. For those who want versatile everyday luxury, the Embrace Collection offers elegant, wearable pieces designed to be layered, stacked, and loved for a lifetime.
Effy Hematian built his brand on a simple but powerful belief: "Everything we do at Effy begins with family." That philosophy continues today, with the Hematian family carrying on his legacy of bold design, exceptional quality, and genuine care for customers. Effy jewelry is designed to celebrate life's most meaningful moments — from anniversaries and birthdays to graduations and everyday achievements — making it a perfect choice for gifting or for treating yourself.
Visit Gregory Jewelers at 1 East 6th Street in Mountain Home, AR to see our selection of Effy rings, necklaces, earrings, and bracelets in person. Our team is here to help you find the perfect piece from this extraordinary brand. Stop in during store hours or call us at (870) 425-2542 — we would love to help you find something you will treasure for years to come.
Gregory Jewelers — Your trusted fine jewelry destination in Mountain Home, Arkansas, proudly serving Baxter County and the surrounding Twin Lakes area.
